Beryl Naturals Case Study

How to Grow an Email List From Zero to 1,643 subscribers in Less than 30 days

 
 
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Beryl Naturals had been growing their Instagram following for months, but with 21 days until launch they needed a fast way to build their email list from scratch.

Leveraging their following, we set about building an email-driven conversion funnel to turn followers into customers.

 
 
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List-Building Strategy

To build an email list, we used three essential components:

  • prominent sign ups with conversion copywriting
  • a lead magnet that our ideal customer couldn't refuse
  • promotional posts that grew both our email list & social media

In 22 days, the list grew from 0 to 1,643 subscribers.

 

Conversion Copy

Each piece of the funnel needed to perform.

The email opt-ins, the welcome series, the abandoned cart series, the product descriptions & website copy.

To get Instagram followers to become loyal customers, you need to start with conversion-optimized writing.

The welcome series alone added 7.78% to total revenue.

 
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Technical + Design

With over 56% of web traffic on mobile and 6 major email clients rendering designs differently, responsive design has never been more important and more difficult to achieve.

 

Successful delivery to 99.5% of all subscribers.

 
Katie really excels in writing copy. Overall, it has been an absolute joy working with her.
— Deepthi Satti, CEO
 
 

Tell me about your business & let's set up a free 15-min consultation.